10 Brand move?

Ron Artest has always made sure fans know who he is in the NBA.


So he got off to a bad start building his own brand. The NBA is a business like any other business at the professional level. Stunts like this are damaging to a companies brand. But luckily for the NBA, there are hundreds of players that can help rebuild its reputation.

As of September 16th of last year, Ron Artest officially changed his name to Metta World Peace (what?). Is this a brand move? Did he look back on his career and question his former antics? I think that could have had something to do with the change. In a Clutch Magazine interview, World Peace said the reason for the change was, “to inspire and bring youth together all around the world.” A pretty broad statement, but inspiring nonetheless.

Theroot.com posted an article saying, “Fans will chant for “World Peace” and wear jerseys bearing the name at bars and school campuses. Sports radio will be assigned the task of analyzing the statistics and performance of ‘World Peace.'” Subliminal advertising can sometimes be effective, and I’m starting to respect his effort to raise awareness of this issue.

I mean, how does something like this not get the people going.

Interesting move, Metta. As for the rest of the NBA, it’s your move now.


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