Monthly Archives: February 2012

14 still hasn’t found what he’s looking for…somehow

Bono has often been referred to as the coolest guy in music. I can’t disagree after seeing performances like this. Through all of his fame, he’s managed to stay unbelievably humble. On the way to the top of any profession, I believe staying modest is one of those intangibles that can give you the win at the photo finish.

Some inspiration can be found here, it just depends on how you look at it. For me, it works.


13 pita jungle

2011 was a year basically devoted to going with the flow for my family and me. The reason for this is because of a complete career change my parents both endured. In short, my family had to move from Sammamish, WA all the way down to Fullerton, CA in the span of a year.

The reason for the move was because my dad bought a franchise and planned to open it in Newport Beach. Pita Jungle started in Phoenix, AZ and has expanded to 15 stores with two more on the way. All of this has been going on since 1994. The restaurants are very vegan-friendly, along with other dishes for those who like protein.

It’s been almost 10 weeks since my dad has opened his restaurant, and I’ve already heard talks of horizontal movement for their company/brand. One thing I noticed that was somewhat unique to his restaurant was the installation of a full bar. Not all locations have that extra outlet in order to generate more revenue. Another horizontal movement for Pita Jungle is catering. Talking to the general manager of my dad’s location, he told me that catering at these restaurants makes a killing. I’d argue their location is a semi-horizontal movement, but they just lucked out getting such a great spot. Those three things, combined with a casual yet contemporary dining experience, make for a good night out on the town in Newport Beach. The 4.5/5 rating from Yelp! makes me believe that customers are having a good emotional connection to the newest eatery in town. The two times I’ve eaten there, I noticed smiling customers, smiling employees and a good overall atmosphere.

Check it out if you’re in the neighborhood!

12 something weird, a brand?

107,550,362 people have seen this video at this point in time. I saw it in high school and remember laughing hysterically when he screams at the top of his lungs. But never did I see it becoming a brand.
I found this last night and didn’t know what to think about the DAD company. I just thought the idea of turning the video sensation into a literal product was a crazy move. The blog site is a timeline of David’s life along with some information about his family. They have a store selling various David paraphernalia. Still pretty crazy.
On the other hand, as an aspiring website developer, I can appreciate a well made piece of work. The site has a portfolio look to it with an original design in the top left corner, as well as navigational tabs that are easy to locate (despite the font color), one being the store which has frames that display the product, making it look a lot like the Cargo sites we’ve been researching.
Just because I referenced it.
Note: discount offer in the top left corner.

11 the anatomy of an agency

There are many questions surrounding my life at this point. One that has been at the top of the list for some time now is, ‘What do I want to be?’

Deb Morrison’s creative strategist class raises this question, along with many others. When I ask myself what I want to do, I find myself searching everywhere for answers. In class last week, we talked with Rachel Hom from 72 & Sunny in Los Angeles. I Googled her name and got acquainted with her via web. Rachel is a Jr. strategist at 72. What I know of Rachel is that she is determined, friendly, creative and outgoing. While I can’t say for certain if any of those things are in a job description of a Jr. strategist, I do believe having those four traits are a good place to start anyway. I came across her blog site and found this infographic breaking down the positions of an agency.

I liked this because it gave a very humanized opinion of the industry. I think the most helpful section of this graphic comes from either the spirit animal or desktop files. They briefly told me what each job description entailed, and what file types the job works with. Those are two bits of information that I didn’t know before looking at this image.

Some points on the final right here Deb.

10 Brand move?

Ron Artest has always made sure fans know who he is in the NBA.

So he got off to a bad start building his own brand. The NBA is a business like any other business at the professional level. Stunts like this are damaging to a companies brand. But luckily for the NBA, there are hundreds of players that can help rebuild its reputation.

As of September 16th of last year, Ron Artest officially changed his name to Metta World Peace (what?). Is this a brand move? Did he look back on his career and question his former antics? I think that could have had something to do with the change. In a Clutch Magazine interview, World Peace said the reason for the change was, “to inspire and bring youth together all around the world.” A pretty broad statement, but inspiring nonetheless. posted an article saying, “Fans will chant for “World Peace” and wear jerseys bearing the name at bars and school campuses. Sports radio will be assigned the task of analyzing the statistics and performance of ‘World Peace.'” Subliminal advertising can sometimes be effective, and I’m starting to respect his effort to raise awareness of this issue.

I mean, how does something like this not get the people going.

Interesting move, Metta. As for the rest of the NBA, it’s your move now.

9 Stay connected

On the 27th of this month, there is a scheduled conference in Geneva to discuss the ownership of the Internet, a product that grows by a half-million users daily. In Robert McDowell’s article, he talks about the use of the Internet in the lives of 2 billion+ people across the globe and how their lives are effected by it every day.

“Net access, especially through mobile devices, is improving the human condition more quickly—and more fundamentally—than any other technology in history,” says McDowell.

In my every day life here at the U of O, I find this quote holding true. I think I can speak for most college students when I say I literally use the Internet every day. The Internet helps all users gather the majority of the information they discover. There are so many tools nowadays that help people stay connected; and these tools are growing in every way imaginable.

Soraya Darabi from Ogilvy came up with this idea of social media and how it effects the lives of so many people. A tool such as a telephone allows for the connection of one person to another. A tool such as Facebook allows for a more social style of connection between people. Twitter allows for a more professional connection to one another, letting people like me communicate with an organization like 72andSunny. With this availability and ease, it allows people to stay connected with one another across the world. The Internet is so vital in today’s rapidly advancing world, so please, don’t take it away from us, it’s a beautiful thing.

8 Firm believer in competition

“Sport is our passion. Sport inspires hope. Instills discipline, reduces depression and disease. It raises self-confidence, raises awareness, rallies communities, defines nations, defies gravity and denies prejudice,” this quote from the video reminds me of Will Ferrell saying, “It gets the people going,” in Blades of Glory.

Sport and competition do so much in this world to get people going. By “going,” I’m referring to sport providing anyone and everyone with inspiration to be active with their body.

Professionals like Vince Carter of the NBA gets his colleagues going by doing the amazing stuff I posted about earlier. What he’s doing is not only strengthening his own brand, but also the brand of the NBA as a whole–leaving the guys trying to beat him making faces like this guy:

Even Shaquille O’Neal is helping out the NBA’s brand by showing his emotion towards something that he loves. That emotion that he displays has a direct effect on the emotional connection all the fans with the sport.

Sport and competition are a brand that lucked out. They became a prime-time event in today’s society through the gradual evolution to where they are now. They both have a very high success rate of pleasing their customers. Professionals inspire, they are the ones that are looked up to by most.

7 Boom. Roasted.

Ouch, Audi.

BMW figured there was only one thing to do at this point; make a bigger and better sign. A company that goes by the name of Juggernaut Advertising came up with this sign for the corner of Santa Monica and and Beverly Glen Blvd. Santa Monica, being a rather affluent area for living, servers as a perfect spot for this ad. Unfortunately, Juggernaut’s website doesn’t exactly exist, but the move made by BMW and Juggernaut hasn’t gone unnoticed in the social media community. I personally came across this image when it was posted all over Facebook a few weeks back. The competition between the two brands is what makes this ad work so well. People like to see competition in retail, it is what lets brands grow and make a name for themselves. Competition is something that inspires me to do more in life, and I think the creators of this billboard got a great deal of inspiration after putting it up and seeing the public’s reaction to it.

“When we heard the idea, we loved it and couldn’t resist going forward,” says Del Montell, Jr. of Santa Monica BMW.

Here is a link to the production of the campaign:

6 Chipotle Mexican Grill

Bloomberg Businessweek recently released the top 50 brands of the year. In a creative insert in their January edition of the magazine, seven reporters break down the top-performing companies of the year. These brands are all over the map. Starting with MasterCard, taking the number one spot in the S&P top 500 consumer brands.

I digress. With this post titled “Chipotle,” I wanted to focus on one company who is doing something that is clearly working. Chief executive officer, Steve Ells, says “the days of ordering by a number and having some sort of prepackaged or prescribed meals– that’s not appealing to customers anymore. We put the food on center stage.” Chipotle is also making moves in the horizontal direction, rather than the ever-intriguing vertical well that companies often fall into. Forbes writer, Will Burns, brings this up in his article. Chipotle is moving horizontally with more options on ingredients such as brown rice and whole wheat tortillas. There are only so many options a fast-casual restaurant like Chipotle can offer, and they are doing their best. With an $11.6 billion market cap, Chipotle’s popularity is spreading across the globe like wildfire. McDonald’s being the only food company before Chipotle on this list speaks volumes to how successful this restaurant actually is.

With stores now in London, Paris and eventually Germany, it is clear that Ells is capitalizing on his success, and moving horizontally rather than plummeting in a downward free fall. Numbers like these tend to tell a compelling story, and at number 18 on this list of 50, it is clear that Chipotle is doing something right.